Social and New Media Strategies for a Connected Age
The Reuters news service is opening a virtual bureau in the on-line world Second Life. Adam Pasick will be the first correspondent, reporting on news, cultural events and finance in the virtual world. More and more big name companies are starting to dip their toes in this virtual water. It’s interesting to watch but when will someone crack a Second Life business model that really works?
I’m just waiting for Apple to ship Core 2 Duo MacBooks and I’m gone. See you later Windows. The latest nightmare story about Vista and it’s insane licensing/restrictions is that you will only be able to transfer your license to one other computer. Windows XP allowed for unlimited license transfers. This is just a huge pain in the ass, making it more difficult for legitimate users. I don’t know what Microsoft is thinking.
Apple is already starting to slowly chew up market share and now they are making it even more tempting to move to OS X. People are going to hang on to XP as long as they possibly can. Who cares about your ultra slick eye candy. It’s mostly copied from Apple, you can’t run it unless you have a fairly powerful system and now the thought police is looking over your shoulder all day watching that you don’t do something wrong.
Apple isn’t perfect either, but they’re much easier to deal with and desktop Linux just isn’t there yet.
Ozgur Alaz has a nice post on in-game advertising.
How out of control are companies with regard to their brands? Very. Check this video out; shot backstage at Disneyland Paris presumably by a Disney cast member. The combination of cheap, mobile video recording and media sharing social networks like YouTube make this kind of thing all to easy. I’m sure these cast members thought they were backstage and therefore in a safe place where they don’t have to be “on”. Backstage should be a safe place for employees but someone did shoot the video and it did get out. Disney’s new or reinforced policy will be, when you have the outfit on, you’re “on”, no matter where you are. Think of Abu Ghraib in Iraq. People casually taking digital pictures, but with the power of the network, they got out and created a firestorm.
It also means as a person living in this connected world, you have to be extra careful of what you do or say. You could be recorded at any time, by anyone. So where are the lines drawn? Does anyone have the right to record you with audio, video or a photo and share that to the world? Do you control those permissions? Will there be a wave of lawsuits by people who have not consented to have their image or voice published on the Internet?
Now this is funny. The Internet is a series of tubes; so these are the guys who are really running things!
Using a Palm Treo 700, a Fox News cameraman was able to shoot video and send it directly to Fox which proceeded to use it live on-air. This is the first time a major news organization has used live streaming video from a cell phone. The cameraman was actually on a completely different assignment but was close by when a single-engine plane crashed into an apartment building in downtown New York. The software technology used is called CometVision from Comet Video Technologies.
With so many cell phones now having camera and video capabilities, this kind of on the spot citizen media link to major new outlets will only increase. I can see the possibility for an affiliate citizen media program. For every photo I make available to a major news outlet, I can get compensated. For every minute of video I provide, I can make a little cash. How soon until we see fake, staged news events created by people who want to see their stuff on tv or who just want to screw with the system?
Here is a very good article detailing pretty much everything you ever wanted to know about Second Life. Current population is at 800,000 and is expected to break 1 million by January 2007. While Second Life is growing, there is still a gulf between those who “get” it and those who don’t. It certainly is a strange experience at first and takes some time to get used to. I think the software has to get much more simple to attract the masses. But for the geek elite, at least for now, it’s the place to be.
Internet video king YouTube is so valuable it’s almost impossible not for them to sell. But it will take someone with a good deal of cash and moxie to pull it off. Enter Google. Google has been trying to enter the video space for the past year but their Google Video offering has been panned by most observers. So, if you can’t beat ‘em, buy ‘em. Purchasing YouTube would rocket Google to the top of the on-line video market. It would also give them lots of juicy video content to sell Google Adsense off of. I think it’s a great deal for Google to do and I just hope when/if the to get YouTube, they don’t screw it up. Years ago, Google bought then leading blog firm Blogger and since it’s died on the vine. So far, Yahoo has done a much better job of integrating their purchases into their overall product.
CBS is going forward with plans to shoot a pilot episode of a sit-com they are calling Genius Bar.
the series centers on the interactions between employees at the customer help bar in an Apple-esque store and the employees at a near by Abercrombie & Fitch-style store.
This show, if it ever gets past the pilot, will be a complete disaster. The biggest clue, beyond the insane concept, is that one of the people behind the show concept is a “consumer marketing expert”. Enough said.
When in doubt, sue. The Knack(My Sharona) is suing Apple, Yahoo, and Amazon.com among others in a copyright claim over the Run DMC song “It’s Tricky”. Apparently the Run DMC song used an unauthorized sample from The Knack’s big hit My Sharona. It’ s Tricky came out in 1986 but The Knack says they didn’t hear it until 2005. The Knack is also going after Run DMC, producers, record labels. Hell, sue ‘em all! There is a three year statute of limitation that has way run out by now, but why let a pesky little thing like that get in your way.
What do you do when royalties from My Sharona have all dried up and you’re running out of cash? Sue somebody of course. It’s the new American way.
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Connected World Media is an Internet marketing consultancy specializing in business strategy and media production services. From on-line video to social networks, Twitter, Facebook, and LinkedIn, Connected World Media digs deep into the technology and your business to determine the best match of business strategy and technology for your business.
December 12, 2011 By David Jacobs
I'm a big NFL football fan and while watching Monday Night Football tonight, I watched an odd bit of product placement/marketing. Marshawn Lynch, running back for the Seattle Seahawks scored a touchdown late in the fourth quarter to seal the victory and after he did candy Skittles rained down on him … Read More
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