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Animals Audition For Miller

April 11, 2007 By David Jacobs

Spike Jonze has created a series of videos for Miller Beer called Miller Auditions. Funny stuff but I don’t know what’s to become of them. Part of a new tv campaign?

Miller Bear

Filed Under: Marketing

Twitter Goes Hollywood

April 11, 2007 By David Jacobs

From an email from Biz Stone of Twitter:

Going Hollywood

My friend Greg directs tv shows and films and he’s got a new
series premiering on FOX this Sunday night called “Drive.” The
show was created by the same guy who made Firefly and stars the
same lead actor, Nathan Fillion. Greg is going to do Twitter-style
director’s commentary during the premiere. Follow along if you
like, just text FOLLOW FOXDRIVE to 40404 or visit the foxdrive
profile page: http://twitter.com/foxdrive

Now that’s pretty cool. Just when you thought Twitter was all nonsense, someone takes a chance an experiments with new media. Can you imagine the real time response they will get from  fans? A gold star for Fox and Drive.

Filed Under: Marketing, Social Networks

Pigs Fly

April 2, 2007 By David Jacobs

And hell freezes over. EMI has stuck a deal with Apple to sell tracks and albums from their catalog DRM free. The songs will be of a higher quality and come at a higher price. So it should be interestng too see if this opens the floodgates for other lables to follow.

Filed Under: Digital Music