Although I agree that this video is the correct response, I’m having a hard time seeing it as “authentic.” Yes, the President shows emotion. I’m also convinced that he believes what he’s saying. But the fact that he’s looking off camera and reading a prepared statement feels one step removed from “authentic.”

Someone should have pulled him aside and said, “Look right into the camera and talk to us from your gut. Instead, they instructed him to read from a teleprompter.

Dominos delivers…as long as it’s scripted.