Beware Too Much SEO: Google Changes The Rules

Search GuyMany times, when I hear people talking about Internet marketing they are mostly talking about search engine optimization (SEO). Companies are obsessed with search ranking on Google, often ignoring other forms of social media marketing. SEO experts have been raking in the cash as well selling companies their fancy tricks for climbing the search ranks. I don’t necessarily have anything against SEO per se and I do reasonable  SEO on Connected World Media projects, but it’s not the complete story.

The party is about to end, however, as Google will be changing their algorithm to compensate for “over optimized sites”. This penalty for overly SEO’ed sites will level the playing field, giving sites with great content a better shot at ranking above sites with not as good content but great SEO.

It’s a constant fight between Google and those that seek to artificially manipulate results. Google’s job is to help customers find what the are looking for in the most pure sense possible. It’s always been about the content and this new change is going to make that even more true than ever. Rather than paying thousands of dollars a month for SEO wizardry, companies will be forced to focus on the content. Real, honest, authentic content. It’s about time.

Connected World Media has always been more interested in content and the strategy that surrounds that content than SEO tricks. Please give us a call at 503-208-6426 if you would like help getting your content strategy in order. In the meantime I would recommend  reading Content Rules by C.C. Chapman and Ann Handley. This is one of the few new marketing books that focus on content and content strategy exclusively.

Connected World Radio: Lessons from Pottermore

PottermoreWe look at the lessons gained from JK Rowling’s stunning announcement of Pottermore.com. eBooks will be available for the first time for the Harry Potter series but Mrs. Rowling cuts out the middle man opting to go straight to the consumer via her new website. Welcome to the new world of direct one to one relationships between business and consumers.

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The App Bubble

bubble burstI well remember the first Internet Bubble. Companies were being formed right and left. You could get millions of dollars of funding for quite literally an idea scratched out on the back of the napkin. It did not matter how silly the idea seamed and few questions as to any actual business model. If it was cool, that was enough and everyone was sure they would figure out a way to make money eventually. Of course that’s why they call it a bubble. Bubbles are temporary and unstable. The Internet Bubble popped  and all of Silicon Valley imploded with it. I was there and it was ugly.

I can’t help but feeling we are inflating a new bubble, an app bubble. Cell phones are now smart phones, handheld computers really and a vast wave of applications are being developed for them. There are  getting to be too many apps and they are getting a little silly. Witness Dryer Bro, an application that tells you when your dryer load is done. You have to put your iphone down on the dryer and the accelerometer determines when the shaking has stopped and sends a text message to, well, your iphone which is sitting on the dryer. Actually the app says it sends a text to a group of “bros” you determine so I guess they can go get your laundry…or tell you that it’s done. You can see, this is where apps have jumped the shark. In the coming Internet of Things you don’t think dryers and washers will notify us of their status themselves? Seriously, where is the business model? The core killer technology? There’s just no there there. TechCrunch reviewed this app and gave it a rave review. Remember when we all bought into that Pets.com and Webvan were surely going to be the next great thing?

Apps are all the rage but many of them are just dumb or terrible. There will be another popping of this app bubble soon and it will be a good and cleansing thing. As the popping of the Internet Bubble shook the industry back into the reality of serious ideas and real business models so will the app bubble pop clear out the apps based on, dare I say, nothing but air? Hopefully we will be left with fewer apps that are more valuable and backed by solid technology.

LinkedIn Moves Past Classifieds For Job Searching

linkedinlogoNew data is out that shows social network LinkedIn has now moved past traditional newspaper classifieds in a survey of how the generation of millennials will search for jobs. Frankly I’m surprised it has taken this long. Newspaper want ads have been a pretty terrible way to look for a job for years now. Newspaper classifieds have been hammered hard over the years by the likes of Craigslist and this is the other shoe to drop, now taking revenue from the want ad section.

What makes LinkedIn so good for job searching is the same thing that makes the Connected Age so powerful, it’s the connections. Personal connections have always been the best way to find a job, Internet or no. Now applicants have a larger pool of connections to call on. In addition, the entire LinkedIn profile, if done correctly, serves as it’s own resume including recommendations. The other thing smart people are doing is climbing the social graph. Find an individual in a company you want to work for and look for those six degrees of separation.

LinkedIn is a great social network because it has locked in on such a great niche market. LinkedIn knows exactly what it is and it’s tireless at fulfilling that mission. It’s the secret to their success.

Connected World Radio: The Connected Explosion

Connected World Radio

Topics include:

New Android tablets debut at CES

The new Apple Macbook Air and what it means for the future of mobile computing

The coming flood of Internet connected devices or cloud based computing

App stores in the connected world. Apple vs Google

What do businesses need to do to capitalize on all that’s been discussed on todays show

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MySpace Goes Back To Their Strength

MySpace LogoBoldly proclaiming “We are not a social network”, MySpace is re branding and refocusing themselves into an entertainment destination website. MySpace once was the top social network in the world with a huge registered user lead over all its competitors. But like Friendster before it, MySpace failed to innovate quickly enough and could not keep up with the Facebook phenomenon.

I actually think this is a great move for MySpace. MySpace was never better than when they were a music and entertainment hub. This is how they started, catering to small indie bands and their dedicated fans. MySpace could never figure out the larger world of social networking, but MySpace are experts in entertainment and music. With this new tight focus on what they do best, I think the future is bright for MySpace, even if they won’t become the next Facebook.

Cheap Trick Talks New Marketing

A CD Video Disc (playing side) produced in 1987.

Image via Wikipedia

Cheap Trick is a band that had it’s heyday back in the late 70′s and 80′s, but it has found a way to stay relavant in todays world despite monumental changes in the music business. While other older bands have been very slow to adopt the new digital marketplaces like iTunes, Cheap Trick has gone all in on new media marketing.

In this CNBC video, the band talks about how they dropped their record label and are doing all marketing and distribution themselves these days. They clearly recognize most of their money is made from touring and merchandise, not record sales. “Why do you give some of your music away?” asks the reporter with surprise. “It’s great promotion!” answers Cheap Trick.

An older band like Cheap Trick has virtually no chance for traditional radio play or prime locations at retail. The band knows their best chance to keep doing what they love and keep getting paid is to take full control over their own situation. They have also been very savvy in creating work for movies, video games and even Stephen Colbert’s theme music. Not only do they know how to market to their core audience, but embracing these new venues can open them up to new customers as well.

Visit msnbc.com for breaking news, world news, and news about the economy

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Connected World TV: 2010 Trends

Sorry, I’m a little late posting this one, but here are the 2010 technology trends as I see them.

Quicktime Version

Twitter=Instant Feedback

Kristen Stewart of Twilight fame has an interview on the Today show in the morning and by the early afternoon there is an article on cnn.com about the Twitter response, which was not kind to her. In the never ending question of what is Twitter good for anyway, it is now a real-time feedback mechanism for anyone in the public eye. Celebrities, politicians, or anyone speaking at an event attended by an audience, there is now a Twitter stream of comments about you and your performance as it is happening. When could you ever step off stage or camera and know exactly how you did within seconds? And not from random polling, but directly from the people who watched you. There is no more raw or real feedback than that.

I wonder how long it will take for publicists to catch on and start offering their clients real-time gauges like a simple thumbs up or down based on how the Internet is responding. People could make corrections on the fly, if for example, someone held up a card that said “smile more”. General reactions to the Kristen Stewart interview was that she was dour and not friendly.

If you have an executive who has given a big speech and he asks you how it went, now rather than generically saying it went well because nobody ran out of the room, you can give him/her much more quantitative results. Some quotes and exactly how many positive and negative things were said.

What is Your Passion?

I read, listen and watch a great deal of content about success, business, marketing and new media. What I hear over and over again is you will be most successful pursuing your passion. This is especially true in the new media world. It gets me thinking about my own passion which I have outlined before, but I will do again. I don’t think it hurts to revisit this topic to further refine and crystalize it.

From as early as I can remember, I have been most passionate about three main things. Technology, media, and communications. Media and communications could be considered one in the same and they predate technology so let’s take that first. I love media, all kinds of media. Print, radio, tv, magazines, all of it. I was a big fan of the “zine” trend that I first connected with in the 80′s. Enabled by new technology like personal computers and the first laser printer, ordinary people started producing their own magazines, often about very niche topics and distributed them online and via small indie bookshops. Some people still used the even older school technology of manual paste up and copiers to produce zines. This was one of the first examples of regular people using technology to produce their own media for a specific audience. It was the beginning of the media disruption. I produced my own zine using Quark Express and Adobe Acrobat. It was digital only and was briefly distributed on a website of mine. I only did one issue but it was a fun experiment. What distracted me was the web. But I digress.

I also grew up a great lover of radio. In Los Angeles, I was fortunate to have some of the best radio personalities to listen to. This was also a time of greater creative freedom in radio before the industry started killing itself with computer programed playlists and robot dj’s. We had radio greats like Jim Ladd, Mary Turner and Frazer Smith. Sports radio legends like Chick Hern and Vin Scully were better to listen to than watch the tv broadcast. Finally, CBS Radio Mystery Theatre brought dramatic productions to light during the late night hours. I can’t count the number of nights I fell asleep listening to these stories.

I am old enough to remember life before cable tv. I very clearly remember the day we got cable installed. The man finished and there we were watching Australian rules football from Australia. It’s hard to describe how amazing that was. I was there to see firsthand when MTV was truly revolutionary.

Then, my friend’s mother brought home a Commodore PET computer from her school for us to play with on the weekends. This computer was so ancient that it used cassette tapes to load programs. But it had a great Monopoly game which we played all the time. Don’t let anyone tell you games are not a valuable experience. It was these early video games that fueled our continued interest in technology. It was a few months later that my personal tipping point happened. I convinced my parents to get me an Apple //e and I installed a modem into it. When I first dialed out on that modem and connected to my first old school BBS is when my life changed forever. I could connect on this computer. I could connect to people locally and around the world. I could connect to people with similar interests that I would never have the opportunity to interact with otherwise. I love people, I love discussion and interaction. This intersection of communication and technology is where my passion truly lives. I love any kind of gadget or gizmo that enhances our ability to connect and communicate. Obviously the web was a watershed event for me as has been the explosion of connected mobile technology.

These are the forces that lead me straight into the social media world. And so it made sense for me to form Connected World Media and make it my career. Another one of my passions is helping people understand technology better so I have made training a cornerstone of the business. I’ll be working harder on in person training and online screencast training videos as we near the end of this year. As always, I’d love to work with you or your company on social media strategy, training or media production. Don’t hesitate to contact me and we can talk about how I may be of service to you.

So, what is your passion? Are you pursuing it actively? It’s something worth spending time thinking about.