MTV To Launch Social Network TV

MTV Networks will launch in September a new tv network called Flux. The new network MTV Logowill feature user generated content in the form of videos and text messages sent in via cell phone. You can think of this as like taking YouTube and putting it on tv. Consumers will choose which videos get played on the channel by using a corresponding website. So not only do users generate the content, they progam the station as well. This could be really interesting if they follow through and truly let users control all the content and programming.

YouTube On Fire

It was reported Sunday that on-line video king YouTube serves up more than 100 million videos per day. That’s per day folks. YouTube now accounts for 60% of all videos watched on-line. Google, Microsoft and Yahoo aren’t even close. MySpace is the closest at 19%. Welcome to Web 2.0, where being the big kid on the block doesn’t mean squat. Now YouTube hasn’t made a cent yet and who knows if they ever will, but they certainly have the audience. They have a huge opportunity, now it’s a matter of what they can do with it.

Government Intervention Is A Bad Thing

Remember all those scary sci-fi movies about the government knowing everything that you ever did or thought? It’s coming true. This is bad stuff. Just exactly how much personal freedom and privacy are we willing to give up in our efforts to catch the bad guys?

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Happy Birthday To Podcasting on Itunes

Apple is celebrating the 1 year anniversary of podcasting on iTunes. My God, has is been that long already? Well we haven’t gotten very far in a year. Most of the top programs listed are corporate and old media. Completely lost are the smaller indie podcasts, just as was predicted. I still use iTunes as a podcast client only because it can bookmark any podcast as you play it. But I don’t usually find new podcasts via their directory.

I Dig digg.com

The new digg.com is out and it’s awesome. I love the new categories that take the site beyond just tech news. The entire site feels easier to use and I find myself using more of the features. I even blogged a story to this blog right from the digg site. Very cool. I don’t even know if that is a new feature or if it was there all along. Either way, I was not using it and now I am.

More RIAA Bullshit

Not content to sue kids and grandmothers, now the RIAA is going after YouTube users who post videos of themselves using any kind of unlicensed music. A kid is being goofy and dancing around to Britney Spears. She's not promoting and extending the Britney Spears brand. No, she is doing something bad. What I cannot figure out, but definitely something wrong. Just when I thought the RIAA couldn't get any more stupid, here we go.

YouTube Channels – Take That Yahoo!

Just a few days after Yahoo revamped its video search with channels, on-line video leader YouTube has done the same. Channels in YouTube work the same way as Yahoo and in some ways better. The idea is you can see all the videos by a single person or entity. Also, via RSS, you can subscribe to these channels. One thing that makes YouTube channels a little better than Yahoo is the landing page for a channel. That page in YouTube looks amazingly like a MySpace page. There are ways to contact the channel owner, a list of their videos, a list of the channel owners favorite videos and who is subscribed to that channel. Looks very much like a video social network. 

Yahoo Pumps Up It’s Video Search

Yahoo has made improvements to it's video search capability in an effort to keep up with new upstarts like YouTube. Yahoo Video Search now allows users to tag videos and subscribe or view different "channels". By using the channel metaphor, Yahoo tries to connect with average users on a basis they can better understand. Everyone knows what a channel is. The Yahoo Video Search is a it of a strange animal, however, as it does not import videos directly into itself like YouTube. It links to existing videos across a wide variety of places. The downside of this strategy is that it can take 2-3 clicks to get the video going and there is always a different video player being used depending on the service used. With YouTube, every video plays the same way and takes the same number of clicks to start. This better consistency leads to greater ease of use. But the Yahoo search is ten times better than Google Video, which is absolutely terrible.

Lost – More than a TV Show

I love the tv show Lost. It's an intelligent, fun and exciting show full of mystery and suspense. But what is really amazing is how Lost is becoming much more than a tv show. By the second season, more than 5 podcasts were regularly being produced from fans. These shows garnered tens of thousands of listeners. Weblogs and Internet forums followed. A huge Internet community has sprung up around Lost. It's not the first of this phenomenon. Star Wars, Star Trek, Alias and other sci-fi and fantasy shows have similar fans who meet and mingle on the Net.

But with Lost, the producers have embraced the new media and are using it themselves to extend the brand. First was the official Lost podcast with two of the main writers. It's a well produced show with some behind the scenes reflections from the actual writers themselves as well as exclusive interviews with the cast. Then, producers created a website for the Hanso Foundation, a fictitious company that plays an important role in the show. On this website are more clues to the overall mystery. Now, this summer, they are going all out. A brand new Hanso website along with other specialized sites are creating what is being called a "Lost Experience". Clues lead to more clues that lead to other websites. They have linked this on-line experience with the show itself producing a Hanso Foundation ad that runs on tv and directs people to different websites. One ad contained a phone number that connected fans to a voicemail system that provided many tasty clues to the show.

From a marketing perspective, producers and advertisers are getting together and fans will find various sponsors cleverly included in the Lost Experience. Monster.com, Verisign, and Sprite have been early participants. These sponsors are so well integrated into the experience, they hardly seem like ads.

Starting next season, Lost producers will embrace the mobile market and produce special "mobisodes" or special short episodes for mobile phones. This is absolutely brilliant and will be yet another avenue to interact with and market to viewers. NBC now is asking that all their future shows have interactive elements to them as well. Maybe these new on-line, interactive elements for tv will finally break the couch potato mentality of many Americans.

Lazy Ramadi

In true social/citizen media form, one of many videos that take off from the original "Lazy Sunday" skit originally broadcast on Saturday Night Live. NBC has taken down the original video that was posted to YouTube, a decision that almost nobody understands. Here you had one of the most viral videos going and everyone knew it was originated from SNL. If NBC were smart they would produce more short form videos for this kids of viral distribution. This could fuel the fire for SNL, possibly creating some real buzz around it. This one skit has had at least 4 different citizen produced spin-off videos. Think of the community network momentum NBC could build around this show if they collected and published all the fan videos on the SNL website. When people are so turned on by your product that they want to remix, mashup and re-distribute it, that's a good thing. 

The amount of short form video that is out now on the net is exploding. AOL has now jumped into the game as well with AOL UnCut.  YouTube has a new feature that allows you to upload video directly from your cell phone to the service. It's already started, but more and more we will see things like the first video/pictures from a news event being uploaded from citizen journalists to services like YouTube and Flickr direct from their cell phones as it happens. If I were CNN, I would create a service to collect this stuff for myself and I would set up a payment system for video or photos that get used on air.