Social and New Media Strategies for a Connected Age
One of the more common things I hear from clients is that they don’t have time to do social media. But how much time to you have to marke your business? Guess what, social media is the new marketing. Let’s work together to find a way.
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The Kindle 2 is a wondrous device and possibly the savior for the publishing industry. But the Authors Guild is making a stink over a new text to speach feature. Does it really infringe on audio books or is this yet another case of an old school business unable to grasp the potential of new technology?
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Hulu is the newest and best place on the Internet to watch TV programs, but they are pulling out of the innovative Boxee software service that runs on PC, Mac and Apple TV. What it all means for Internet video and the future of television.
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It turns out YouTube is more than just skateboarding dogs and people falling down stairs. Business is being transacted, but you must treat your customers with respect and engage them on the new technology platforms. What you can learn from Warner Music Group and Monty Python.
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Technology is very generational and different generations take different things for granted. I ruminate about my own technology firsts and those of my daughters. My youngest will be of the Connected Generation or a Digital Native.
Books Referenced:
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A big question for small business and entrepreneurs, should I brand on my name or my business name? Get the answer on today’s Connected World Radio
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Two of my favorite tools: Twitter Tools for WordPress and Evernote for note taking.
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The first and most important lesson to learn about new media is to listen. Listen and learn how things work before you jump in. At the very least, do some brand monitoring to discover what is being said about you and your industry. Listening posts discussed in the show:
Google News
Google Blog Search
Google Alerts
Twitter Search
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A little housekeeping as I talk about some changes for the new year. First, a new website with more emphasis on the blog. Second, this very podcast is now called Connected World Radio. I mention two shows that have full discussions on the “podcasting is dead” topic.
Michael Geoghegan’s Podango post
Cliff Ravenscraft interview with Michael Geoghegan
Jaffe Juice podcast – Topic: The Future of Podcasting
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The Obama transition has setup the website Change.gov and it’s a shining example of how social media will be used in the new administration.
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Connected World Media is an Internet marketing consultancy specializing in business strategy and media production services. From on-line video to social networks, Twitter, Facebook, and LinkedIn, Connected World Media digs deep into the technology and your business to determine the best match of business strategy and technology for your business.
December 12, 2011 By David Jacobs
I'm a big NFL football fan and while watching Monday Night Football tonight, I watched an odd bit of product placement/marketing. Marshawn Lynch, running back for the Seattle Seahawks scored a touchdown late in the fourth quarter to seal the victory and after he did candy Skittles rained down on him … Read More
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