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The Magic Of Scheduled Blog Posting

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Aug 16

If you are reading this post on the day it was published, I am at this moment either still in surgery or recovering at home. I have had a tendon problem in my left hand for the better part of a year now and it just won’t heal naturally, so I am having a procedure done to relieve the inflammation once and for all so it can heal. Obviously, I won’t be blogging today, or will I?

One of the best and most underused features of WordPress, the content management system that runs this site, is the ability to post date blog posts in the future. By post dating blog posts you can be more efficient in your time spent. Many people tell me they don’t have time to blog as they are much to busy in their work day. I get this, but what if you could dedicate an hour or two one evening and write two or three posts? Post date those on Mon, Wed, and Fri and you have done your blogging for the week. This isn’t always the right strategy for everyone, but for some it could be a big difference maker.

Connected World Radio: SEO

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Aug 9

microphone

 

News: The Oregon Ducks create the “Quack Cave”, a high tech digital media command center.

Main Topic: SEO. Just enough without overdoing it. Don’t write for Google, write for your human audience, for your potential customer.

Tip: Use the SEO Plug-in for WordPress by Yoast.

Listen To The Show!

Connected World Radio: Have A Content Strategy Or Get Out

By Leave a Comment
Jul 27
microphoneNews

Google Fiber is rolling out in Kansas City and it’s one of the most important efforts in a long time. Google is set to shake up the Internet access business which is ripe for the shaking.

Main Topic

It’s actually more harmful to be on social media without a good content strategy than not being there at all.

Tip

The web and social media is getting more and more visual. You need a strong image for every blog post you do.

Listen To The Show!

Google Changes The Rules Making Content More Important

By Leave a Comment
Apr 19

ContentToo many times, when I hear people talking about Internet marketing they are mostly talking about search engine optimization (SEO). Companies are obsessed with search ranking on Google, often ignoring other forms of social media marketing. SEO experts have been raking in the cash as well selling companies their fancy tricks for climbing the search ranks. I don’t necessarily have anything against SEO per se and I do reasonable  SEO on Connected World Media projects, but it’s not the complete story.

The party is about to end, however, as Google will be changing their algorithm to compensate for “over optimized sites”. This penalty for overly SEO’ed sites will level the playing field, giving sites with great content a better shot at ranking above sites with not as good content but great SEO.

It’s a constant fight between Google and those that seek to artificially manipulate results. Google’s job is to help customers find what the are looking for in the most pure sense possible. It’s always been about the content and this new change is going to make that even more true than ever. Rather than paying thousands of dollars a month for SEO wizardry, companies will be forced to focus on the content. Real, honest, authentic content. It’s about time.

I have always been more interested in content and the strategy that surrounds that content than SEO tricks. Give me a call at 503-427-8860 if you would like help getting your content strategy in order. In the meantime I would recommend reading Content Rules by C.C. Chapman and Ann Handley. This is one of the few new marketing books that focus on content and content strategy exclusively.

Beware Too Much SEO: Google Changes The Rules

By Leave a Comment
Apr 12

Search GuyMany times, when I hear people talking about Internet marketing they are mostly talking about search engine optimization (SEO). Companies are obsessed with search ranking on Google, often ignoring other forms of social media marketing. SEO experts have been raking in the cash as well selling companies their fancy tricks for climbing the search ranks. I don’t necessarily have anything against SEO per se and I do reasonable  SEO on Connected World Media projects, but it’s not the complete story.

The party is about to end, however, as Google will be changing their algorithm to compensate for “over optimized sites”. This penalty for overly SEO’ed sites will level the playing field, giving sites with great content a better shot at ranking above sites with not as good content but great SEO.

It’s a constant fight between Google and those that seek to artificially manipulate results. Google’s job is to help customers find what the are looking for in the most pure sense possible. It’s always been about the content and this new change is going to make that even more true than ever. Rather than paying thousands of dollars a month for SEO wizardry, companies will be forced to focus on the content. Real, honest, authentic content. It’s about time.

Connected World Media has always been more interested in content and the strategy that surrounds that content than SEO tricks. Please give us a call at 503-208-6426 if you would like help getting your content strategy in order. In the meantime I would recommend  reading Content Rules by C.C. Chapman and Ann Handley. This is one of the few new marketing books that focus on content and content strategy exclusively.