MySpace Goes Back To Their Strength

October 27, 2010 By

MySpace LogoBoldly proclaiming “We are not a social network”, MySpace is re branding and refocusing themselves into an entertainment destination website. MySpace once was the top social network in the world with a huge registered user lead over all its competitors. But like Friendster before it, MySpace failed to innovate quickly enough and could not keep up with the Facebook phenomenon.

I actually think this is a great move for MySpace. MySpace was never better than when they were a music and entertainment hub. This is how they started, catering to small indie bands and their dedicated fans. MySpace could never figure out the larger world of social networking, but MySpace are experts in entertainment and music. With this new tight focus on what they do best, I think the future is bright for MySpace, even if they won’t become the next Facebook.

Filed Under: Blog, New Media, Social Networks Tagged With: , , , ,

Cheap Trick Talks New Marketing

March 17, 2010 By
A CD Video Disc (playing side) produced in 1987.

Image via Wikipedia

Cheap Trick is a band that had it’s heyday back in the late 70′s and 80′s, but it has found a way to stay relavant in todays world despite monumental changes in the music business. While other older bands have been very slow to adopt the new digital marketplaces like iTunes, Cheap Trick has gone all in on new media marketing.

In this CNBC video, the band talks about how they dropped their record label and are doing all marketing and distribution themselves these days. They clearly recognize most of their money is made from touring and merchandise, not record sales. “Why do you give some of your music away?” asks the reporter with surprise. “It’s great promotion!” answers Cheap Trick.

An older band like Cheap Trick has virtually no chance for traditional radio play or prime locations at retail. The band knows their best chance to keep doing what they love and keep getting paid is to take full control over their own situation. They have also been very savvy in creating work for movies, video games and even Stephen Colbert’s theme music. Not only do they know how to market to their core audience, but embracing these new venues can open them up to new customers as well.

Visit msnbc.com for breaking news, world news, and news about the economy

Reblog this post [with Zemanta]

Filed Under: Blog, Digital Music, Marketing, New Media Tagged With: , , , , , , , ,