MySpace Goes Back To Their Strength

MySpace LogoBoldly proclaiming “We are not a social network”, MySpace is re branding and refocusing themselves into an entertainment destination website. MySpace once was the top social network in the world with a huge registered user lead over all its competitors. But like Friendster before it, MySpace failed to innovate quickly enough and could not keep up with the Facebook phenomenon.

I actually think this is a great move for MySpace. MySpace was never better than when they were a music and entertainment hub. This is how they started, catering to small indie bands and their dedicated fans. MySpace could never figure out the larger world of social networking, but MySpace are experts in entertainment and music. With this new tight focus on what they do best, I think the future is bright for MySpace, even if they won’t become the next Facebook.

Flight To Open Source

Weather it’s attributable to a fear of Google Open Social or increasingly savvy executives there is a real movement to open up social network platforms. Facebook has been the hottest network of late but is also once of the most closed and restricted. Not anymore as Facebook announces an open platform. Not to be outdone, Myspace also has plans to open it’s code. What the open platforms will do is enable outside developers to create extensions and addons to these services. New features will not be solely at the mercy of the original developer.

Within five years it’s going to be hard to run any kind of web service or application that is not open source, or at least provide a strong set of open API’s. This is part of the new paradigm of Internet business. Open Source has been around for years, but only now it is really starting to take hold. This is partly why Google has the strategic advantage over Microsoft as we move into the future. Open Source is built into the Google DNA. Microsoft has been built on the concept of proprietary systems and control. Buying Yahoo makes sense for Microsoft not just for their search advertising program, but for the Yahoo culture and philosophy. Yahoo also has Open Source built in. If Microsoft would allow some of that to seep in, it could benefit them emencly.

Social Media Morning Show 5/29/08

Todays show is about data portability. Here are some important links for the show:

Open ID
DataPortability.org
Google Friend Connect
Myspace Data Availability
Facebook and Data Portability

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