Disney Video Is An Obvious Win

disney-video-betaFile under: Why did this take so long. Disney has released a portal site for kid-friendly video. Obviously, Disney itself has a huge wealth of content to draw from but they also include a nicely curated YouTube section. This alone could be a Godsend for parents who are worried about letting their kids loose on the unrestricted YouTube.

For young people nothing is hotter than video these days so this site makes so much sense for Disney. It’s a great example of a large brand using elements of the social net to great effect. The only thing I see missing are links to purchase the source content. The Disney Video site is a place I can see kids spending a lot of time on which keeps them connected and engaged with the brand.

Google Hangouts On Air Challenges Ustream.tv And Others

hangouts-on-airUntil now, Ustream..tv has been the king of online streaming video. The Ustream platform has been solid for years and, for the most part, devoid of serious challengers. Until now. Enter Google.

This week Google launched Hangouts On Air for all of it’s Google+ users. Hangouts are online video chats for the Google+ social network. Until now, Hangouts were limited to 10 participants and video chats were not recorded for later viewing. Hangouts On Air provides a true live broadcasting capability with virtually unlimited viewers and in addition, Hangouts are recorded and posted to YouTube for viewing later. This puts Hangouts on par with other broadcasting systems like Ustream and Justin.tv. Of course Ustream.tv has more features, a more mature platform and user base, but whenever a giant fish jumps into a small pond, it’s going to create big splash. Another big advantage for Google, Hangouts On Air are already connected to your growing social network on Google, whereas Ustream.tv does not have nearly the social network features.

What all this means for your business is video continues to grow in new and different ways. It’s a force you will not be able to avoid soon. What kind of video content could your business provide on these platforms?

Netflix New Streaming Only Plan

NetflixNetflix recently changed up its DVD rental options, singling a shift away from physical DVD’s and toward streaming of content. There is now a streaming only option for only $7.99 a month. Normal DVD by mail plans go up by $1.

Netflix has very smartly pushed their software onto just about every streaming media device available today from Xbox to Google TV, Apple TV, Roku and many Internet connected DVD players. It makes sense for them to offer a streaming only plan to go along with these devices. The only problem is that while Netflix has increased it’s streaming movie and tv offerings, it’s still nowhere near what is available for their DVD by mail customers. For this to really work, Netflix is going to have to push even harder and make many more  movies available for streaming. Eventually, in all reality, there should be no DVD by mail all and everything should be streaming only. You would think movie studios would love this as profits are higher and copying movies is make more difficult. But as with many things lately, the DVD business model is so firmly intrenched change is hard.

It’s becoming more clear that this is where we are going in the future. Content will be largely cloud based and will be available on demand as a stream. It’s best for all parties really even though some will be slow recognize it.

An Overview of Online Video Services

I’ve been experimenting with video more, as you can see by my Connected World TV episodes. I am learning on the fly and there is a lot to learn, so again I thank you for your patience. Part of the learning curve is determining how to distribute video on the Internet . There are a vast array of services that you can post your video to, all with their own particular advantages and disadvantages. Here I offer you an overview of some of the more popular sites.

YouTube is the granddaddy of them all and is an important platform to be on because that’s where the numbers are. YouTube has far and away the largest numbers of viewers. I don’t think you an afford to avoid YouTube under any circumstances. YouTube is also compatible with both Apple TV and the iPhone so there is another large and growing channel.  The video quality is decent, maybe not quite as good as other services, but the HD video looks on par to me. YouTube also makes it super easy to post videos to your blog and has a customizable player.

Viddler is another good site with some unique features. Video quality on Viddler is very good and the real draw is the built in ability to overlay your own logo onto the video. This custom branding of videos is very desirable for any brand.

Blip.tv has very good video as well and it’s unique feature is that it can convert video into multiple formats at one time. Upon uploading of a video it will crate a Flash video and, if you choose, an iPod compatible version. Blip also has some mild personal branding of their player but nothing as good as Viddler. Blip has very good sharing, allowing you to post your videos to your blog and even to Facebook.

Vimeo is a popular site with some because it’s video quality may be the best of all. I have not used Vimeo much at all and it appears to be somewhat limited in it’s capability other than excellent video.

An important thing to remember are the upload restrictions when dealing with these general purpose video sites. YouTube is pretty generous but has as limit of 10min. Viddler and Blip have decent limits and Vimeo has the most restrictive. HD uploading is sometimes different than non-HD video. Many of these sites will allow you to upgrade your limits with a premium paid account. Check each site for details.

Ustream is a good platform if you are going to be doing live broadcasting. Ustream is strictly a live platform. You don’t upload pre-recorded videos although any live videos you to shoot are saved to the service for viewing later. Among the live broadcast services, Ustream has the largest audience and a good set of tools, including an interactive chat room along side your video. Ustream doesn’t have a strong mobile client yet but for shooting with a built in webcam, it works well.

Qik is a specialized service for cell phones and is an amazing live mobile video service. It works really well from a jailbroken iPhone and you can even view Qik videos from a special iPhone web page. There are also Qik clients for many other cell phones including most modern Nokia phones. I use Qik for all my live mobile video.

Seesmic is a special case. Seesmic is really for video “conversation”. Videos on Seesmic are usually recorded by webcam and are very short. You might think of Seesmic as the Twitter of video. People watch videos and often start conversations with videos going back and forth, all in a public stream. The problem with Seesmic is it’s a walled garden. Inside Seesmic, you can meet good people and have interesting conversations, but video from Seesmic rarely gets outside of Seesmic. It’s a very limited audience. The other big problem with Seesmic is it can take a great deal of time to view all the videos in a conversation. A 5 video thread with each participant talking for 2 min would take 10 min of time to view. And that’s just one conversation. I don’t use Seesmic anymore as I don’t have time to view and respond to all the videos. Conversation on Twitter is faster and more efficient. Seesmic is an interesting idea, but I don’t think it’s going anywhere.

That is a somewhat technical overview but, of course, the other shoe to drop is what do you actually do with these services? How does this help my business? Stay tuned, the answers are forthcoming.

Offline Marketing Mistakes Amplified Online

One of the many effects of social media is to amplify things. Your successes can become bigger and your failures can become disasters. Pepsi ran a promotion with the New York Yankees that involved giving away baseball tickets along with Pepsi gear. They promoted 200 tickets were to be given away. Hundreds of people lined up and waited for hours upon hours. When only 100 tickets were actually available, the crowd went crazy, chanting Pepsi sucks and throughing Pepsi cans in the gutter.

This campaign was completely offline but has been dramatically effected by online as this video is now on the net and making the rounds. You couldn’t ask for a more damaging spectacle. Pepsi, for their part has admitted they completely blew it and are trying to make amends, but the damage is done and thanks to the Long Tail of the Internet, this video will live on for a long time.

Hulu, Boxee and the Future of Internet TV

Hulu is the newest and best place on the Internet to watch TV programs, but they are pulling out of the innovative Boxee software service that runs on PC, Mac and Apple TV. What it all means for Internet video and the future of television.

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The Cameras Are Never Off

Interesting video as President Bush asks that the cameras be turned off and then makes some remarks we have to assume he didn’t want recorded. Unfortunately these days, especially when you are a public figure, the cameras are never off. Somebody out there has a cell phone with video or some other kind of pocket recording device. We live in a time of constant recording. To many people are carrying devices capable of recording and distributing that recording to millions via the Internet is also so easy now. One camera I saw yesterday specifically records video in YouTube compatible format, a feature that was highlighted prominently on the box. Remember when America’s Funniest Home Videos was a top TV show? Now YouTube is America’s Funniest Home Videos. Watch yourself out there in public because the camera is never off. Neither is the audio recorder or the snapshot.

Seesmic Video WordPress Plugin

Seesmic is already an interesting video platform but this new WordPress plugin takes things to the next level. {seesmic_video:{“url_thumbnail”:{“value”:”http://t.seesmic.com/thumbnail/YDCHJRXiqP_th1.jpg”}”title”:{“value”:”Seesmic Video WordPress Plugin ”}”videoUri”:{“value”:”http://www.seesmic.com/video/53MaznvsaV”}}}